{"title":"IDUN Minerals","description":"\u003ch6 class=\"isSelectedEnd\"\u003e\u003cspan\u003eIDUN Minerals was founded in Stockholm on International Women’s Day in 2011. Built in collaboration with researchers and dermatologists, the brand creates high-performance makeup and skincare using highly purified minerals, designed for all skin types—even the most sensitive.\u003c\/span\u003e\u003c\/h6\u003e\n\u003ch6\u003e\u003cspan\u003eInspired by the Norse goddess Idun, a symbol of beauty, renewal, and strength, the brand reflects Nordic heritage through its name and apple emblem. With a focus on inclusiveness, transparency, and reduced environmental impact, IDUN Minerals is committed to conscious beauty, with goals including 100% vegan formulations and a circular business model by 2030.\u003c\/span\u003e\u003c\/h6\u003e","products":[],"url":"https:\/\/supelixir.com\/collections\/idun-minerals.oembed","provider":"SUPELIXIR","version":"1.0","type":"link"}