{"product_id":"natural-shampoo","title":"Natural Shampoo","description":"\u003cp class=\"MsoNormal\"\u003eA daily shampoo built around saw palmetto and vegan biotin. Cleans without stripping the scalp. For all hair types: straight, wavy, curly, thick, fine, color-treated. \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e15 ingredients. Most shampoos run far more, most of those being harsh detergents that strip moisture and leave hair dry and brittle. This isn't.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCoconut-derived cleansers lift oil, sweat, and buildup without the harsh ones. Saw palmetto and vegan biotin support the scalp. Aloe and hydrolyzed jojoba protein keep hair soft while you wash.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eApply a quarter-sized amount to wet hair. Massage into the scalp with your fingertips. Work into a light lather, then rinse thoroughly. Use daily or as needed. Follow with the Conditioner. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater (Aqua):\u003c\/strong\u003e the solvent that carries the rest of the formula.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCocamidopropyl Betaine:\u003c\/strong\u003e derived from coconut. A mild surfactant that lifts oil and buildup and builds a gentle lather.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Lauryl Sulfoacetate:\u003c\/strong\u003e derived from coconut. The primary cleanser. Cleans without the harshness of sulfates.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDisodium Laureth Sulfosuccinate:\u003c\/strong\u003e derived from coconut. A secondary surfactant that lathers and rinses clean.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Barbadensis Leaf Juice:\u003c\/strong\u003e aloe vera. Soothes the scalp and adds light hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDecyl Glucoside:\u003c\/strong\u003e derived from corn and coconut. A gentle cleanser that supports the lather without stripping.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycol Distearate:\u003c\/strong\u003e gives the formula its smooth, pearled texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassicyl Valinate Esylate:\u003c\/strong\u003e derived from rapeseed. A conditioning agent that keeps hair manageable through the wash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Jojoba Protein:\u003c\/strong\u003e derived from jojoba. Helps strengthen and protect the hair shaft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSerenoa Serrulata (Saw Palmetto) Fruit Extract:\u003c\/strong\u003e supports a healthy scalp.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotin (Vegan):\u003c\/strong\u003e supports stronger-feeling hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Phytate:\u003c\/strong\u003e derived from rice bran. Binds trace metals from water and raw materials so the formula stays stable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Fragrance:\u003c\/strong\u003e a light, clean scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhenoxyethanol:\u003c\/strong\u003e a preservative. Prevents bacterial, mold, and yeast growth in the bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthylhexylglycerin:\u003c\/strong\u003e a preservative booster. Increases the efficacy of the phenoxyethanol.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Blu Atlas","offers":[{"title":"Classic \/ 8oz","offer_id":43729910267963,"sku":"BA-SHMPOO-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Classic \/ 16oz","offer_id":43729910300731,"sku":"BA-SHMPOO-0016","price":35.0,"currency_code":"USD","in_stock":false},{"title":"Classic \/ 32oz","offer_id":43729910333499,"sku":"BA-SHMPOO-0032","price":50.0,"currency_code":"USD","in_stock":false},{"title":"Coconut Apricot \/ 8oz","offer_id":43729910366267,"sku":"BA-SHMPOO-COCOAPRCT-001","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 16oz","offer_id":43729910399035,"sku":"BA-SHMPOO-COCOAPRCT-0016","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Coconut Apricot \/ 32oz","offer_id":43729910431803,"sku":"BA-SHMPOO-COCOAPRCT-0032","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Santal Cedar \/ 8oz","offer_id":43729910464571,"sku":"BA-SHMPOO-SNTL-001","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/6069\/9707\/files\/8_0b8ff3f7-3548-4889-a46d-56c4f07e8ca1.jpg?v=1782848253","url":"https:\/\/supelixir.com\/products\/natural-shampoo","provider":"SUPELIXIR","version":"1.0","type":"link"}