ĀTHR Beauty

ATHR Beauty was founded by Tiila Abbitt, a former Sephora product developer and Head of Sustainability, to merge high-performance beauty with ethical, sustainable formulation.

Launched on the Summer Solstice of 2018, the brand draws inspiration from both nature and the cosmos, combining vegan formulas with skin-loving botanicals and ethically sourced ingredients. Known for its multidimensional pigments and luminous textures, ATHR Beauty creates makeup designed for both performance and intention.

Sustainability guides every detail — from recycled materials and recyclable packaging to zero-waste innovation and carbon-neutral shipping. With a strong focus on ingredient safety and responsible sourcing, ATHR Beauty continues to evolve its mission of creating beauty that is conscious, elevated, and environmentally grounded.