Floraebeauty

Florae was founded by Dr. Natalie King, a neuroscientist and former healthcare provider, with a vision to bring science and wellness together through modern hair care. Inspired by her background in biophysiology and neuroscience, as well as her personal experience caring for textured hair, she created Florae to deliver thoughtful, plant-powered formulas designed to support healthy hair at every stage.

Today, Florae develops science-led hair care rooted in whole-body wellness. Each formula is crafted to nourish textured hair with intentional ingredients that support strength, balance, and long-term hair health. Beyond hair care, Florae is committed to helping destigmatize hair loss related to medical conditions, with a portion of profits supporting organizations serving women experiencing hair and scalp challenges.