YENSA is an Asian-American beauty brand founded by Jennifer Yen, inspired by postpartum healing and generations of women in her family who practiced traditional “Zuo Yue Zi,” or “Sitting the Month” — a restorative period rooted in Chinese medicine that emphasizes rest, nourishment, and recovery after childbirth.
Guided by Superfood traditions and Asian rituals, YENSA creates clean, high-performance complexion makeup and skincare infused with nutrient-rich botanical blends. Developed in collaboration with chemists from Korea, France, and Los Angeles, each formula is designed to support skin health, radiance, and long-term balance through Superfood Science.
At its core, YENSA blends modern formulation with cultural heritage, believing that outer beauty reflects inner well-being. With every product built around its signature Superfood blends, the brand is designed to promote a natural “Superfood Glow” and help people feel confident in their skin.