Caftari

Caftari takes its name from caftaric acid, a plant compound known for helping protect against stress. Inspired by this, the brand sees fragrance as a gentle reminder of balance — a sensory cue to return to calm, presence, and inner steadiness.

Founded by Shreya Aggarwal, Caftari was born from a personal relationship with scent during a period of anxiety and sleeplessness, where fragrance became a grounding ritual rather than simple indulgence. Today, the brand creates intentional, clean fragrances and thoughtfully designed vessels that transform scent into a daily practice of well-being, reflection, and emotional ease.