Koh Gen Do

Born in Tokyo in 1986, Koh Gen Do blends traditional Japanese beauty principles with advanced skincare technology to create high-performance makeup and skincare that enhances the skin's natural radiance. Originally developed to address the needs of an actress whose skin was stressed by heavy stage makeup, the brand has grown into a trusted choice among professional makeup artists worldwide. Every formula is designed with a skincare-first philosophy, combining botanical ingredients with innovative Japanese technology to help nourish, protect, and support healthy-looking skin.

From its iconic Maifanshi foundations to luxurious cleansers, primers, and skincare essentials, Koh Gen Do is dedicated to creating products that deliver a naturally flawless finish while caring for the complexion. The brand carefully selects plant-based ingredients and formulates without artificial fragrances, synthetic pigments, or petroleum-based mineral oils, offering beauty products that are as gentle as they are effective for everyday wear.